The January issue of Gilbert et Gaillard highlights the rapid evolution of the No-Low market, featuring a special focus on Pierre Chavin. Three years after their first interview, Mathilde Boulachin discusses the company’s remarkable growth. With 2.5 million bottles...
In a captivating feature by Midi Libre, Mathilde Boulachin, founder of Maison Chavin, shares her extraordinary journey from her roots in Champagne to becoming a global leader in the non-alcoholic wine industry. Based in Béziers, Mathilde leads a thriving enterprise...
In its January 2025 issue, Rayon Boissons dives into the growing popularity of Dry January. According to a YouGov survey conducted for the feature, 38% of French people plan to participate in this challenge in 2025, underscoring its increasing societal impact. The...
In a recent article by Franck Stassi, Usine Nouvelle highlights the expertise of Maison Chavin, based in Béziers, and its pioneering role in the production of dealcoholized wines. The piece offers a behind-the-scenes look at the cutting-edge technology and unique...
In its January 10–11 supplement, Madame Figaro explores the growing phenomenon of Dry January, a movement reshaping the social experience through joyful sobriety. According to the Chavin-CSA Observatory, 47% of Dry January participants maintain reduced alcohol...
During the Déjà Debout program on France Inter, Mathilde Boulachin, founder and CEO of Maison Chavin, was invited by Marion L’Hour to discuss Dry January, the sobriety challenge reshaping consumption habits in France and beyond. Speaking to France Inter listeners,...
