The professional media outlet L’Hôtellerie Restauration highlights the findings of our December 17th press conference in its article titled “12% of French People Will Participate in Dry January for the First Time This January.” The article explores the...
In its article titled “Nearly Half of French Participants in Dry January Reduced Their Alcohol Consumption”, La Dépêche highlights the significant impact of the Dry January movement in France. The article emphasizes that nearly 50% of Dry January...
The magazine VSD highlights the trends surrounding Dry January and the rise of alcohol-free alternatives in its latest article. Among the standout products featured, Chavin Zéro Vin de France Sauvignon Blanc shines as an elegant and innovative solution to support this...
In its article “Sans alcool: Le Grand Bluff”, Madame Figaro delves into the art of pairing festive dishes with alcohol-free beverages, catering to the tastes of abstainers, flexi-drinkers, and curious gourmets alike. Among the highlighted recommendations,...
In its article “French Flexi-Drinkers: Sometimes Wine, Sometimes Alcohol-Free Wine”, Vitisphère sheds light on a key trend: the rise of consumers who alternate between traditional wine and alcohol-free options depending on the occasion. This evolution...
Following our recent press conference, the regional media outlet Dis-leur ! published an article highlighting the rise of alcohol-free alternatives and the growing success of the Dry January movement in France. The article delves into shifting consumer habits and the...