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Dry January 2026: Non-Alcoholic Alternatives Take Root

Dry January 2026: Non-Alcoholic Alternatives Take Root

Dry January 2026 confirms its lasting place in today’s consumption patterns. Once seen as a short-term challenge, the alcohol-free month is now part of a broader shift toward more mindful and responsible consumption. Growing participation reflects a long-term shift...
CHAVIN ON CBS MORNINGS

CHAVIN ON CBS MORNINGS

Pierre Zéro was honored to be featured on CBS Mornings,  during a special segment dedicated to New Year’s Eve wine and champagne selections. For this occasion, Ray Isle, Executive Wine Editor at Food & Wine Magazine, was invited to share his curated selection on...
Dry January: CHAVIN Opens the Year on RMC Morning

Dry January: CHAVIN Opens the Year on RMC Morning

To mark the official launch of Dry January, CHAVIN opened the year with a first media appearance on RMC Morning, airing at 5:50 a.m. This key moment provided an opportunity to underline a clear message: moderation is no longer a temporary constraint, but a lasting...
A Non-Alcoholic New Year: CHAVIN Redefines the Art of Celebration

A Non-Alcoholic New Year: CHAVIN Redefines the Art of Celebration

As the New Year approaches, drinking habits are evolving and festive tables are being reimagined. More and more consumers are choosing a non-alcoholic celebration without compromising on pleasure, quality or refinement. In this context, CHAVIN was recently featured on...
Non-Alcoholic New Year’s Eve: When Sobriety Meets Celebration

Non-Alcoholic New Year’s Eve: When Sobriety Meets Celebration

As the holiday season approaches, a new way of celebrating is gaining momentum one that embraces moderation without compromising on pleasure or gastronomy. In its festive season features, Madame Figaro highlights this growing trend, where mindful drinking becomes an...