Dry January is no longer just a personal challenge. As highlighted by Occitanie Tribune, it has become a true collective movement in France, reflecting a major shift in lifestyle habits and consumer expectations. More and more people are embracing January as a moment...
Pierre Zéro was honored to be featured on CBS Mornings, during a special segment dedicated to New Year’s Eve wine and champagne selections. For this occasion, Ray Isle, Executive Wine Editor at Food & Wine Magazine, was invited to share his curated selection on...
Dry January has become a key moment in the growing movement toward more mindful drinking in France. In a recent article published in Libération, journalist Florian Bardou highlights the increasing popularity of this alcohol-free month, embraced by more and more people...
On the occasion of the Dry January launch, Chavin Zéro Blanc de Blancs was featured on the set of Télématin on France 2, during a live tasting. During the show, Chavin Zéro Blanc de Blancs received enthusiastic reactions from the hosts and contributors on set.The...
To mark the official launch of Dry January, CHAVIN opened the year with a first media appearance on RMC Morning, airing at 5:50 a.m. This key moment provided an opportunity to underline a clear message: moderation is no longer a temporary constraint, but a lasting...
As the New Year approaches, drinking habits are evolving and festive tables are being reimagined. More and more consumers are choosing a non-alcoholic celebration without compromising on pleasure, quality or refinement. In this context, CHAVIN was recently featured on...
