“Non-alcoholic wine is not the cause of declining consumption, but its consequence.” In a recent interview with La Tribune Dimanche, Mathilde Boulachin shares her perspective on the non-alcoholic wine market. Far from being a passing trend, non-alcoholic wine reflects...
Dry January is now firmly established as a key moment in the French grocery retail market (GMS). According to a recent analysis published by LSA, still and sparkling wine categories continue to show value growth within French mass retail, reflecting a lasting shift in...
In January, moderation is redefining the codes of pleasure — a mindset that extends far beyond the start of the year. Chavin Zéro Blanc de Blancs non-alcoholic perfectly embodies this movement and has been featured in Challenges magazine, within its Plaisirs...
Dry January 2026 confirms its lasting place in today’s consumption patterns. Once seen as a short-term challenge, the alcohol-free month is now part of a broader shift toward more mindful and responsible consumption. Growing participation reflects a long-term shift...
Pierre Zéro was honored to be featured on CBS Mornings, during a special segment dedicated to New Year’s Eve wine and champagne selections. For this occasion, Ray Isle, Executive Wine Editor at Food & Wine Magazine, was invited to share his curated selection on...
On the occasion of the Dry January launch, Chavin Zéro Blanc de Blancs was featured on the set of Télématin on France 2, during a live tasting. During the show, Chavin Zéro Blanc de Blancs received enthusiastic reactions from the hosts and contributors on set.The...
