ELLE Weekly Magazine of January 12, 2023 dedicated an insert to Dry January and especially to Chavin and Pierre Zéro. This French magazine specialized in lifestyle, fashion and trends not to be missed is bought and read by more than 1 million unique readers.
PIERRE CHAVIN – Dry January
For ten years, Chavin has been offering drinks to those who want to avoid or reduce their alcohol consumption. The new creation? Pierre Zéro, created by Mathilde Boulachin, a native of Champagne who comes from a family of wine growers. A cuvée to be enjoyed as an aperitif or during meals.