Le Parisien, a French print media followed by more than 2,504,000 readers daily, has been able to highlight alcohol-free alternatives to stay sober this month.
“Mathilde Boulachin, the founder of the brand Chavin, positioned since 2010 on the top of the range without alcohol. The growth of some products is 20 to 30%. It is no longer a niche but a fundamental trend. If distributors have been resistant, more and more consumers are asking for it.”
Press article published on Thursday, January 5, 2023 in the n°24372: 2023-01-05-LE PARISIEN