The leading industry media Vitisphere highlights the key findings of the Chavin x CSA Observatory (market research institute), which examines emerging consumption trends around Dry January and the growing demand for high-quality non-alcoholic alternatives.
Far from signaling a decline in wine consumption, these developments reflect a deep-rooted transformation in drinking habits that is already underway. They point to the rise of a culture of moderation, in which non-alcoholic alternatives naturally find their place. As a result, this category continues its strong upward momentum, driven by consumers seeking meaning, quality, and new drinking experiences.
These trends confirm the importance for the industry to adapt to evolving consumer expectations and to embrace innovation as a driver of sustainable growth.
CHAVIN would like to thank Alexandre Abellan for the quality of his analysis and his valuable contribution to a deeper understanding of the current and future challenges facing the wine industry.
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