CHAVIN ON CBS MORNINGS - Pierre Chavin •
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Chavin - CHAVIN ON CBS MORNINGS
01 Jan.2026
Chavin - CHAVIN ON CBS MORNINGS

Pierre Zéro was honored to be featured on CBS Mornings,  during a special segment dedicated to New Year’s Eve wine and champagne selections.

For this occasion, Ray Isle, Executive Wine Editor at Food & Wine Magazine, was invited to share his curated selection on air.
While tasting Pierre Zéro by Maison Chavin, he reacted with surprise:

“This one, this Pierre Zéro… I was like, oh wow! This is the non-alcoholic? Yeah.”

He then explained what makes Pierre Zéro distinctive:

“What they did is they used a little bit of actual non-fermented Chardonnay juice in it, which gives it a little more presence, a little more body than most non-alcoholic wines. It’s not sweet  it kind of blew me away.”

As we move into Dry January, discover how CHAVIN’s non-alcoholic alternatives can accompany your alcohol-free moments without compromising on taste, structure, or elegance.

Thank you to the CBS Mornings team for the spotlight, and to our U.S. partner Kobrand for their continued support.

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