To mark the 60th anniversary of the July 13, 1965 law—a landmark reform for women’s rights in France—L’Express has published a special feature celebrating women who have broken barriers in their fields. In Chapter 4, the spotlight is on Mathilde Boulachin, founder of Maison Chavin and a global pioneer in the alcohol-free wine industry.
With no background in winemaking, Mathilde Boulachin entered the world of wine in 2010 and quickly rose to prominence by creating a disruptive vision: producing high-quality, organic dealcoholized wines. Her bold approach combines French craftsmanship, traceability, and a strong commitment to sustainability and CSR values.
In a traditionally male-dominated and conservative sector, Mathilde stands out as a powerful figure of female entrepreneurship. Her story proves that reimagining traditions is possible when driven by innovation, passion, and purpose.
“The only real limit is the one we set for ourselves.”
With the support of BNP Paribas and a powerful profile written by Lucie Brasseur, this feature highlights Mathilde’s journey as a symbol of inclusive leadership and sustainable innovation. At 45, and a mother of two, she continues to prove that women can thrive—even lead—in industries where they remain underrepresented.
This recognition in L’Express strengthens her position as a trailblazer in alcohol-free wine and a role model for a new generation of impact-driven entrepreneurs.
Read the full article here:
https://www.lexpress.fr/partenaires/dossier-special-60-ans-de-la-loi-du-13-juillet-1965-la-loi-qui-a-change-la-vie-des-francaises
