The Chavin x CSA Observatory, recently featured in a France 3 news segment, reveals powerful trends reshaping how the French celebrate especially as the holiday season approaches. This study highlights the evolution of consumption habits and the growing success of non-alcoholic wines, a rapidly expanding category.
NA wine gains traction: +9 points in one year
According to the findings of the study conducted by Maison Chavin x CSA, 34% of French consumers have already tried a non-alcoholic wine, marking a remarkable +9-pts increase in just one year.
This momentum reflects a true societal shift: consumers are now seeking more inclusive alternatives, suitable for all situations, without giving up the pleasure of sharing a convivial moment.
Valuable media exposure
A warm thank-you to France Télévisions, as well as Anne-Sophie Mandrou and Karine Zabulon, for shedding light on the work carried out by the Chavin x CSA Observatory.