Non-alcoholic wines are not a passing trend. They represent a new way of enjoying wine — more conscious, more flexible, yet always demanding when it comes to taste and experience.
In an interview with Terre de Vins, Mathilde Boulachin shares her vision of a market in profound transformation, driven by consumers who no longer oppose pleasure and moderation, but seek to reconcile them.
This evolution reflects a global shift in the relationship to wine and conviviality, where non-alcoholic wines are establishing themselves as a long-term, meaningful category.
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