La Tribune Highlights the CHAVIN x CSA Observatory, the First Benchmark Study on French Consumers’ Behaviors and Expectations Toward NA Alternatives
In an article by journalist Michèle Trévoux, La Tribune examines the rapid evolution of the no/low alcohol market and shines a spotlight on CHAVIN’s pioneering role in driving this transformation.
A Transforming Sector Decoded by the CHAVIN x CSA Observatory
The study conducted by Maison CHAVIN and CSA Institute offers unique insights into emerging consumption patterns and the growing adoption of NA alternatives.
Among the standout findings:
44% of French consumers say they intend to take part in Dry January 2026.
This strong figure illustrates a societal shift toward moderation, wellness, and mindful drinking.
“Dry January has seen remarkable momentum over the past three years. Media coverage, social networks, online communities, and wellness-focused challenges… everything is converging toward a January synonymous with pause, health, and abstinence or moderation,”
explains Mathilde Boulachin, Founder of Maison CHAVIN.
The full article is available HERE