The non-alcoholic wine market is experiencing strong growth in France, driven by a profound shift in consumer habits. The program Good Morning Business on BFM Business recently dedicated a segment to this rising trend, featuring insights from the Chavin x CSA Observatory and highlighting Maison Chavin, a pioneer and leading player in the category.
According to the latest results from the Chavin x CSA Observatory, 34% of French consumers have already tried non-alcoholic wine. This figure reflects the rapid adoption of dealcoholized products, associated with a desire for moderation, well-being, and new taste experiences.
BFM Business Highlights the Rise of the Non-Alcoholic Category
On the Good Morning Business set, journalist Eva Jacquot presented the key findings from our observatory, confirming that non-alcoholic consumption is becoming firmly rooted in French lifestyles.
Tech columnist Anthony Morel also shared his personal experience, stating:
“I recently tested the wines from Maison Chavin, one of the leading French brands with strong international sales, and I was truly impressed… it’s quite spectacular!”
Watch the segment: link