Dry January is now firmly established as a key moment in the French grocery retail market (GMS). According to a recent analysis published by LSA, still and sparkling wine categories continue to show value growth within French mass retail, reflecting a lasting shift in consumer drinking habits.
LSA, a leading media outlet for the French retail sector, also highlights the rising intention to participate in Dry January, underlining the rapid expansion of the movement year after year. The article features insights from a recent study conducted by Maison Chavin, providing data-driven perspectives on consumer expectations and the growing appeal of non-alcoholic wines.
A strategic analysis for retailers and industry stakeholders, as moderation, innovation and new consumption occasions increasingly shape the wine aisle.
Read the full article on LSA: https://lnkd.in/eUErMf5n
Thank you to LSA and Marie Cadoux for this insightful analysis.