Dry January has become a key moment in the growing movement toward more mindful drinking in France. In a recent article published in Libération, journalist Florian Bardou highlights the increasing popularity of this alcohol-free month, embraced by more and more people for its positive impact on health and overall well-being.
This momentum reflects a deeper trend: the rise of NA alternatives, answering a clear consumer demand for new ways to enjoy social moments while choosing moderation. More than just a New Year’s resolution, Dry January is now seen as a powerful symbol of changing lifestyles and evolving attitudes toward alcohol.
Many thanks to Libération and Florian Bardou for this insightful analysis of a movement shaping the future of consumption.
