“Alcohol-free: a revolution in the wine and spirits department”
On Saturday 7 October 2023, Le Figaro published an article in today’s issue devoted entirely to the economics of the alcohol-free alternatives market.
The alcohol-free market is playing an increasingly crucial role in the global drinks industry, reflecting a significant shift in consumer preferences. As more and more people seek healthier and sober alternatives to alcoholic beverages, this sector is growing exponentially. The importance of the alcohol-free market is not limited to meeting the needs of consumers seeking lighter options, but also encompasses issues of public health, corporate social responsibility and beverage innovation. This trend has stimulated the creation of new product ranges, the exploration of novel flavours and the redefinition of beverage industry standards, transforming the way people entertain, socialise and refresh themselves.
In this constantly evolving context, it is essential to understand the growing importance of the non-alcoholic market and its implications for both the economy and society, which is leading to strong investment by the various competing brands.