The latest Chavin x CSA Observatory study highlights a major long-term shift in consumer behaviour: non-alcoholic wines* are steadily becoming part of everyday habits among French consumers. Dry January continues to gain momentum, and moderation is increasingly establishing itself as a lasting cultural trend.
The hospitality sector plays an active role in supporting this evolution. Rather than remaining a spectator, restaurants are helping drive the movement by offering high-quality alcohol-free alternatives.
A warm thank you to Aurélien Peyramaure for his insightful analysis and for capturing the key takeaways from the Chavin x CSA Observatory.