Dealcoholized wine is gaining refined recognition in Japan, thanks to Pierre Zéro, CHAVIN’s flagship alcohol-free wine collection. In its June edition, Marie Claire Japon features an exclusive culinary event that celebrates French art de vivre in Tokyo on July 10, 2025 — with alcohol-free wine at its heart.
The event, titled La Guinguette Parisienne, promises to be a highlight of the summer. A bespoke menu has been designed to create a perfect harmony with Pierre Zéro’s dealcoholized cuvées, offering a fresh, elevated take on the pairing of French gastronomy and alcohol-free wine. Far from being a simple substitute, dealcoholized wine takes center stage as a sophisticated partner in haute cuisine.
This recognition from Marie Claire Japon — a leading voice among Japan’s modern, conscious women — marks a key milestone for CHAVIN’s international journey and the visionary leadership of its founder, Mathilde Boulachin. Her mission: to redefine the codes of luxury with products that are refined, inclusive, and aligned with a growing global demand for alcohol-free lifestyle options.
As more consumers seek balance, wellness, and elegance, alcohol-free wine is gaining popularity across borders. Pierre Zéro stands at the forefront of this movement — a premium, emotion-driven wine experience without compromise.
