Mathilde Boulachin was interviewed by Ouest France in order to answer this question: “What do we drink, when we don’t drink?
This is the main topic of the news with the Dry January which started on January 1st 2023. A month without alcohol is fine, but what to replace it with?
We quote: “Non-alcoholic wine represents an alternative”.
For Mathilde Boulachin, founder of Chavin, which distributes and produces alcohol-free wine, the trigger came ten years ago, when she experienced herhttp://Mathilde Boulachin first pregnancy. “To celebrate moments of joy, non-alcoholic wine is a good alternative,” she says. In 2021, her company, based in Béziers (Hérault), which also distributes traditional wines, made nearly 50% of its 12.5 million euros in revenue from sales of non-alcoholic wines, which in volume represents 2 million units sold (bottles and wine fountains).”