The professional press continues to recognize innovative initiatives in the wine industry. In its September 2025 edition, Neo Restauration dedicated an article to the rise of dealcoholized wines, showcasing the pioneering role of Maison Chavin and its founder, Mathilde Boulachin.
Since its creation in 2010, Chavin has positioned itself as a visionary player in the market. Its mission: to shake up the traditional codes of wine and offer a modern alternative that meets the evolving expectations of consumers. Very early on, the Maison invested in the premium dealcoholized wines segment, at a time when the category was still emerging.
Today, Chavin is present in more than 65 countries, appealing to both flexi-drinkers and fine-dining lovers. The Maison has already earned a place on the wine lists of ten Michelin-starred restaurants, including Les Prés d’Eugénie and La Mère Brazier. This achievement illustrates the strong potential of dealcoholized wine within the world of haute cuisine.
The Neo Restauration article also emphasizes the global shift in consumer habits: growing interest in sobriety, health-conscious choices, and the search for innovative beverages. Maison Chavin is responding to these trends with a premium, innovative, and inclusive range.
For Mathilde Boulachin, the vision is clear: “To be a credible and elegant alternative in a sector undergoing profound transformation.”
With this feature, Maison Chavin reaffirms its position as a global reference in dealcoholized wine, driven by audacity, innovation, and international ambition.
