This wine merchant believes in “developing the non-alcoholic wine category through valorization.”
Ten years after the release of the Pierre Zéro range, Chavin never stops trying to evolve its de-alcoholized wines. The objective is to make products that tend to be as close as possible in taste to a classic wine. Pierre Zéro Signature is the result of 10 years of research. In order to enhance this technical evolution, we had to premiumize this range.
Discover Mathilde Boulachin’s point of view on the valorisation of products in the non-alcoholic category in this article by Alexandre Abellan for the web magazine Vitisphère.