Maison CHAVIN continues to expand its presence in the French market with the listing of 10 non-alcoholic wine and beverage references within Franprix’s zero-alcohol module.
Highlighted by Rayon Boissons in a news brief by Chloé Queffeulou, this new retail presence confirms CHAVIN’s continued growth in French mass distribution and reflects the increasing interest of retailers in high-quality non-alcoholic alternatives. Following several recent listings in French retail, Maison CHAVIN further strengthens its connection with urban consumers seeking premium, accessible solutions aligned with today’s evolving consumption habits.
This launch within Franprix forms part of the broader growth momentum of the no-low category, driven by changing consumer expectations, the pursuit of moderation, and the rise of more inclusive drinking occasions. It also illustrates CHAVIN’s ability to support retailers in structuring a clear, diverse, and qualitative non-alcoholic offering.
For Mathilde Boulachin, founder and CEO of Maison CHAVIN, Franprix is a particularly relevant retail partner, addressing the growing demand from active, urban consumers for premium non-alcoholic alternatives and new ways of enjoying wine-inspired beverages.
Through this new in-store presence, CHAVIN reaffirms its role as a pioneering and leading player in the world of non-alcoholic wines and sparkling alternatives, both in France and internationally.
Read here : https://www.rayon-boissons.com/vins-et-champagnes/chavin-entre-chez-franprix-avec-10-references