During Dry January 2026, Le Parisien highlights the growing momentum of non-alcoholic beverages and the shift toward more mindful drinking habits. The article points to a lasting trend: non-alcoholic options are increasingly integrated into everyday consumption patterns, combining moderation, pleasure and convivialit
At CHAVIN, this evolution reinforces a long-standing vision: non-alcoholic beverages are not a seasonal choice, but a sustainable response to changing lifestyles and global consumer expectations.
Many thanks to Le Parisien and Nelly Barbé for this insightful perspective on a fast-evolving market.