This morning on ici Hérault, during the Ici Matin radio show, Mathilde Boulachin was invited to discuss the end of Dry January a key moment that now goes far beyond a simple January challenge.
It is a time when consumers reflect on health, moderation, and the evolution of their drinking habits.
At CHAVIN, we have long observed this shift. Non-alcoholic wine lovers are primarily flexi-drinkers: discerning consumers who enjoy alternating between alcoholic and non-alcoholic wines, without ever compromising on pleasure.
A pioneer in non-alcoholic wines and alcohol-free alternatives, Maison CHAVIN places innovation at the heart of its approach, focusing on aromatic complexity, balance on the palate, and a true tasting experience.
Because moderation is not about giving up it is a new way to enjoy wine.
Thank you to Sébastien Garnier and Virginie Vives for this feature.