As part of Dry January, the editorial team at Rayon Boissons tasted the non-alcoholic Le Grand Chavin range in its series dedicated to alcohol-free innovations. Each week in January, the trade publication reviews new alternatives to assess their aperitif potential and their ability to drive performance in the retail aisle.
CHAVIN is making its first steps into mass retail with Le Grand Chavin, a range of three still non-alcoholic wines. The promise is clearly stated on the label, with Vin de France and 0% alcohol prominently displayed, supported by a visual identity designed for immediate on-shelf readability.
Many thanks to the Rayon Boissons editorial team and Chloé Queffelou for highlighting the Le Grand Chavin range.