“Non-alcoholic wine is not the cause of declining consumption, but its consequence.”
In a recent interview with La Tribune Dimanche, Mathilde Boulachin shares her perspective on the non-alcoholic wine market.
Far from being a passing trend, non-alcoholic wine reflects a profound shift in consumer behavior, driven by a growing search for well-being and meaning. Consumer expectations are evolving, and with them, new ways of enjoying wine.
At Maison Chavin, we firmly believe that non-alcoholic wine is not meant to replace traditional wine, but to broaden the range of experiences, create new occasions for consumption, and meet the expectations of today and tomorrow.
We would like to thank Marie-Pierre Gröndahl for this insightful article, placing health at the heart of the conversation about the future of wine.