Maison Chavin unveils the second edition of the Chavin Observatory, conducted in partnership with CSA Research, to analyze the evolution of non-alcoholic wine and beverage consumption in France and assess intentions to participate in Dry January 2026.
Based on a representative sample of the French population, this study confirms the strong momentum driving the non-alcoholic market.
Its purpose: to deliver a clear and data-driven analysis of the trends reshaping modern drinking habits.
Presented to a panel of journalists and industry experts during a conference hosted by economic journalist Guillaume Mollaret, this new edition relies on a rigorous methodology and features insights from two leading figures in the sector:
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Mathilde Boulachin, Founder & President of Maison Chavin
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Fabrice Sommier, Meilleur Ouvrier de France (MOF) in Sommellerie
Who Drinks Non-Alcoholic… and Why?
A key part of the study focuses on identifying the profile of non-alcoholic beverage consumers. The Observatory answers strategic questions for market stakeholders:
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Consumer Profile: Who are the enthusiasts of the “No-Low” (No Alcohol, Low Alcohol) category?
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Motivations: Wellness, health reasons, lifestyle choices, curiosity for new flavors?
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Consumption Occasions: When and where are these alternatives consumed: at home, in restaurants, during social gatherings?
During the conference, Fabrice Sommier emphasized the premiumisation of non-alcoholic alternatives, now featured on top gastronomic tables and recognized for their genuine organoleptic quality.
Dry January 2026: Are the French Ready?
Dry January has become a major annual milestone in France.
The Chavin Observatory measures the intention to participate in Dry January 2026, providing valuable insights into how this movement is evolving compared to previous years.
These findings reveal how the alcohol-free month is becoming deeply rooted in French habits shifting from a simple challenge to a true moment of reflection and mindful drinking.
Maison Chavin: A Global Leader in Premium Non-Alcoholic Wines
A pioneer in the non-alcoholic category and present in over 60 countries, Maison Chavin reinforces its position as a global leader in premium non-alcoholic wines with this new edition of the Observatory.
Its commitment to excellence, innovation, and consumer-focused quality continues to shape the future of mindful drinking worldwide.