The latest issue of Saveurs Nutrition (October – December 2025) highlights the growing Sober Curious movement, which promotes a more mindful and balanced way of drinking. In this special feature written by Anne Dufour, the magazine explores a new lifestyle where pleasure, well-being, and sharing go hand in hand without sacrificing taste or sophistication.
The no- and low-alcohol market, known as NoLo, is expanding rapidly. In 2023, it reached nearly €11 billion, proving that dealcoholized wine has become a chic and responsible alternative for modern consumers.
In this article, Maison CHAVIN is recognized as a French reference in refined and elegant alcohol-free wines. Its founder, Mathilde Boulachin, a pioneer of the Sober Curious movement, shares her vision: to preserve the soul of wine while removing the alcohol. Through advanced techniques such as vacuum distillation and reverse osmosis, CHAVIN manages to maintain the wine’s aromas, freshness, and natural antioxidants.
The magazine gives special mention to Blanc de Blancs Pierre Chavin, described as “a refined and elegant alcohol-free wine, perfect for a festive aperitif.” This cuvée perfectly embodies CHAVIN’s mission: to reinvent the codes of wine with boldness, combining pleasure, health, and French savoir-faire.
This feature confirms Maison CHAVIN’s position as a visionary leader in the global alcohol-free wine revolution, blending innovation, inclusivity, and excellence — all in the spirit of art de vivre à la française.
