{"id":29361,"date":"2026-09-04T12:25:43","date_gmt":"2026-09-04T10:25:43","guid":{"rendered":"https:\/\/www.pierre-chavin.com\/all-the-news\/general-en\/maison-chavin-au-coeur-de-la-montee-en-gamme-des-boissons-sans-alcool\/"},"modified":"2026-09-04T12:34:16","modified_gmt":"2026-09-04T10:34:16","slug":"maison-chavin-au-coeur-de-la-montee-en-gamme-des-boissons-sans-alcool","status":"publish","type":"post","link":"https:\/\/www.pierre-chavin.com\/en\/toutes-les-actus-en\/maison-chavin-au-coeur-de-la-montee-en-gamme-des-boissons-sans-alcool\/","title":{"rendered":"Maison Chavin highlighted in the premiumisation of the non-alcoholic beverage market"},"content":{"rendered":"<p>In its special beverages edition, Le Monde de l\u2019\u00c9picerie Fine explores the rapid growth of non-alcoholic alternatives and highlights the companies driving innovation across the category. Maison Chavin is presented as one of the pioneering players in dealcoholized wines and premium non-alcoholic beverages.<\/p>\n<div>\n<div class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\">The article examines evolving consumer behaviours driven by moderation, wellness and the growing NOLO movement. Within this context, Maison Chavin reports that non-alcoholic products now account for more than half of its business activity.<\/div>\n<div class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\">Interviewed by journalist Olivier Costil, Mathilde Boulachin, co-founder of Maison Chavin, shares her perspective on the continued growth of dealcoholized wines and the future potential of the category in France.<\/div>\n<div class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\">This media coverage reinforces Maison Chavin\u2019s position as a key contributor to innovation in premium alcohol-free alternatives and to the transformation of drinking occasions worldwide.<\/div>\n<\/div>\n<div>\n<div><\/div>\n<\/div>\n<div>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft wp-image-29354\" src=\"https:\/\/www.pierre-chavin.com\/wp-content\/uploads\/2026\/09\/2026-08-26-LE-MONDE-DE-LEPICERIE-FINE-HORS-SERIE-Septembre-2026-10000000072242918_Page_1_Image_0003-847x1024.jpg\" alt=\"\" width=\"622\" height=\"752\" \/><\/p>\n<div><img decoding=\"async\" loading=\"lazy\" class=\"alignleft wp-image-29356\" src=\"https:\/\/www.pierre-chavin.com\/wp-content\/uploads\/2026\/09\/2026-08-26-LE-MONDE-DE-LEPICERIE-FINE-HORS-SERIE-Septembre-2026-10000000072242918_Page_2_Image_0001-1024x779.jpg\" alt=\"\" width=\"553\" height=\"421\" \/><\/div>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft wp-image-29352\" src=\"https:\/\/www.pierre-chavin.com\/wp-content\/uploads\/2026\/09\/2026-08-26-LE-MONDE-DE-LEPICERIE-FINE-HORS-SERIE-Septembre-2026-10000000072242918_Page_3_Image_0001-865x1024.jpg\" alt=\"\" width=\"591\" height=\"700\" \/><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In its special beverages edition, Le Monde de l\u2019\u00c9picerie Fine explores the rapid growth of non-alcoholic alternatives and highlights the companies driving innovation across the category. Maison Chavin is presented as one of the pioneering players in dealcoholized wines and premium non-alcoholic beverages. The article examines evolving consumer behaviours driven by moderation, wellness and the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":29351,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[361],"tags":[171,359,406,1124,1199,1221,1232,1611,1613,2503,2850,2851],"class_list":["post-29361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-toutes-les-actus-en","tag-mathilde-boulachin","tag-alcohol-free-wine","tag-innovation-en","tag-maison-chavin-en","tag-dealcoholized-wine","tag-nolo-en","tag-responsible-consumption","tag-alcohol-free-beverages","tag-consumer-trends","tag-sober-curiosity","tag-premium-no-alcohol-alternatives","tag-art-of-difference"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.pierre-chavin.com\/en\/wp-json\/wp\/v2\/posts\/29361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pierre-chavin.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pierre-chavin.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pierre-chavin.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pierre-chavin.com\/en\/wp-json\/wp\/v2\/comments?post=29361"}],"version-history":[{"count":2,"href":"https:\/\/www.pierre-chavin.com\/en\/wp-json\/wp\/v2\/posts\/29361\/revisions"}],"predecessor-version":[{"id":29363,"href":"https:\/\/www.pierre-chavin.com\/en\/wp-json\/wp\/v2\/posts\/29361\/revisions\/29363"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pierre-chavin.com\/en\/wp-json\/wp\/v2\/media\/29351"}],"wp:attachment":[{"href":"https:\/\/www.pierre-chavin.com\/en\/wp-json\/wp\/v2\/media?parent=29361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pierre-chavin.com\/en\/wp-json\/wp\/v2\/categories?post=29361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pierre-chavin.com\/en\/wp-json\/wp\/v2\/tags?post=29361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}