Maison CHAVIN continues to expand its presence in the French market with the listing of 10 non-alcoholic wine and beverage references within Franprix\u2019s zero-alcohol module.<\/p>\n
Highlighted by Rayon Boissons in a news brief by Chlo\u00e9 Queffeulou, this new retail presence confirms CHAVIN\u2019s continued growth in French mass distribution and reflects the increasing interest of retailers in high-quality non-alcoholic alternatives. Following several recent listings in French retail, Maison CHAVIN further strengthens its connection with urban consumers seeking premium, accessible solutions aligned with today\u2019s evolving consumption habits.<\/p>\n
This launch within Franprix forms part of the broader growth momentum of the no-low category, driven by changing consumer expectations, the pursuit of moderation, and the rise of more inclusive drinking occasions. It also illustrates CHAVIN\u2019s ability to support retailers in structuring a clear, diverse, and qualitative non-alcoholic offering.<\/p>\n
For Mathilde Boulachin, founder and CEO of Maison CHAVIN, Franprix is a particularly relevant retail partner, addressing the growing demand from active, urban consumers for premium non-alcoholic alternatives and new ways of enjoying wine-inspired beverages.<\/p>\n
Through this new in-store presence, CHAVIN reaffirms its role as a pioneering and leading player in the world of non-alcoholic wines and sparkling alternatives, both in France and internationally.<\/p>\n