We\u2019re pleased to share a new press feature on non-alcoholic wine: Picolino highlights Maison Chavin and how Mathilde Boulachin, born in Champagne, turned an ambitious idea into a global benchmark.<\/p>\n
The article follows Mathilde\u2019s journey: after studying international trade and working abroad, she returns to France with the conviction that wine can be reimagined. With just \u20ac5,000 in capital, she sets out to craft premium non-alcoholic wine, using gentle methods (vacuum distillation at low temperature) to preserve natural aromas.<\/p>\n
Picolino also underlines the growth of a new consumer group: the \u201cflexidrinkers\u201d , those who enjoy both alcoholic and non-alcoholic wine. According to a Chavin-CSA study cited, 13% of French people now consume non-alcoholic wine; more than half have adopted this habit in the past two years, and 55% are under 35.<\/p>\n
This press feature reaffirms what Chavin has upheld for over 15 years: a vision of wine that is inclusive, responsible, and committed to excellence. Maison Chavin isn\u2019t just a brand of non-alcoholic wine\u00a0 it\u2019s a project of innovation, ethics, and high quality.<\/p>\n