New look for P&P, the iconic rosé from Chavin

Events / February 3, 2017

Le nouveau look de P&P, rosé iconique de Chavin

Pierre & Paul Côtes de Provence Organic™, Chavin’s organic rosé wine best-seller, will face 2017 under the best auspices.

Appreciated all over the world, it decided to focus on perfecting its look for the New Year with a small « facelift ».

First, the label key element of this seductive rosé wine. If we can find sprigs of lavender, brand’s characteristics, there is a modernity focus on the typography which brings a new breath, freshness and to space to the label. Here, Chavin wanted a modern and refined design and in the same time keep traditional and elegant codes from Chavin’s wines range.

The flute-shaped Provence bottle with a slim and light design, brings refinement and elegance to the charismatic rosé wine allowing to him to moving up market.

Pierre Chavin, known for its innovation and differentiation axis, had to offer an innovative element in this new packaging. Thus, P&P becomes the first flute-shaped rosé wine with a screw cap, allowing to consume on an epicurean way this pleasing wine and offering a best conservation.

If it’s important to offer a great taste experience to the consumers, there is important too to propose the wine in a beautiful bottle to put on the table among guests.

The 2007 version of Pierre & Paul Côtes de Provence Organic™ went on sale in March for a year placed under… the rosé wine !

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